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“Many of our members have global labels,” Andrew noted.

Such leading brands become ODA members to assert their commitment to maintaining a trustworthy and efficient platform for singles everywhere.

The sections cover general rules, honest and clear marketing, user protection, meeting user needs, and protecting data and privacy online.

The rigorous guidelines for membership of the ODA include: The ODA screens members before and after they join to discourage misleading marketing ploys and unsavory sales tactics in the dating industry.

The Online Dating Association’s policy recommendations and complaint arbitration helps members build trust with consumers, so singles can join upstanding dating platforms with confidence and security.

Thirteen dating site providers in the UK came together in 2013 to raise the caliber of services in online dating.